Why Are My Google Ads Showing Up for the Wrong Searches? (It’s Your Match Types) Choosing the wrong…

Why Are My Google Ads Showing Up for the Wrong Searches? (It’s Your Match Types)

Choosing the wrong keyword match type in Google Ads is one of the fastest ways to burn through your budget. In this video I break down all three match types in plain English so you know exactly which one to use, when to use it, and which one Google pushes that you should almost always avoid.

We cover:
✓ Broad match — why Google recommends it and why that should make you suspicious
✓ Phrase match — the most practical match type for most small business campaigns and when to use it
✓ Exact match — when you’ve found your best keywords and want to protect every dollar
✓ Why using broad match for home service businesses is almost always a waste of money
✓ Real examples using plumbing keywords to show the difference between all three

The right match type means the difference between your ad showing up for “emergency plumber Rochester” and showing up for “how to become a plumber.” One of those is a customer. One of those is wasted spend.

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✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!

For Business inquiries, please use the contact information below:

📩 Email: welcome@kaeraemarketing.com

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Hashtags:
#GoogleAdsMatchTypes #BroadMatch #PhraseMatch #ExactMatch #GoogleAdsTutorial #GoogleAdsKeywords #KeywordMatchTypes #GoogleAdsForSmallBusiness #HomeServiceMarketing #PlumberMarketing #HVACMarketing #PPCAdvertising #GoogleAdsTips #StopWastingMoneyOnAds #SmallBusinessMarketing #KaeRaeMarketing #DigitalMarketing #LeadGeneration

via Kelsey Flannery (KaeRae Marketing)
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May 5, 2026 at 02:30AM

from Kelsey Flannery (KaeRae Marketing)
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