How Do I Know What Keywords to Use? (Here’s Exactly How to Find Out)
You don’t need to guess which keywords to target. Google gives you the tools to find exactly what your customers are searching for — and in this video I show you how to use them step by step.
In this video I walk you through:
✓ How to use Google Search autosuggest to find real keyword ideas instantly
✓ How to use the People Also Ask section to find question-based keywords your customers are typing
✓ How to set up and use the Google Ads Keyword Planner to find local search volume and cost per click data
✓ How to use your geographic targeting so you’re only seeing data that matters for your service area
✓ How to read the keyword data — average monthly searches, competition level, and bid ranges
✓ How to decide which keywords are worth targeting and which ones to skip
If you’re running Google Ads or planning to start, knowing your average cost per click before you spend a dollar is essential. This video shows you exactly how to find that number for your area and your industry.
Want help figuring out which keywords are right for your business? Book a free call. https://ift.tt/dJyCU0X
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
What Are Keywords? A Plain English Explanation for Business Owners
Not sure what keywords to use for your business? You’re not alone. In this video I break down the different types of keywords every business should know — and how to start building a keyword list that actually brings in the right customers.
We cover:
Industry keywords — the language you already speak every day
Customer keywords — what your customers are actually saying when they call or message you
Question keywords — how answering the right questions builds Google trust and ranks your site
Outside the box keywords — how to reach customers before they even know they need you
Misspelling keywords — the low-hanging fruit most businesses completely ignore
Keywords are the foundation of everything you do online — your website, your Google Ads, your Google Business Profile, your blog posts, and even your social media hashtags. If Google doesn’t see your keywords, it can’t show you to the right people.
Have questions about which keywords are right for your business? Book a free call below. https://ift.tt/6NCFn4E
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
Every Type of Google Ad Explained (Stop Guessing Which One to Use)
If you’ve ever opened Google Ads and had no idea which campaign type to pick — this video is for you. I’ve managed Google Ads for home service businesses for over 10 years and I see this confusion every single time. Today I’m walking you through all six major ad types so you can stop guessing and start spending smarter.
Here’s what we cover:
Search Ads — the highest-intent ads on Google, shown when someone is actively looking for you
Local Services Ads — sit above everything on the page, pay per lead, and come with the Google Guaranteed badge
Display Ads — image ads shown across websites and apps to build awareness
Remarketing Ads — target people who already visited your site but didn’t call or book
YouTube Ads — video ads that keep your business top of mind while people are watching
Performance Max — one campaign that runs everywhere, powered by Google’s AI
There’s no single right answer for every business. The best strategy combines the right types based on where your customers are, what stage they’re at, and what your budget allows. I’ll break it all down.
Ready to know exactly what’s working in your account? Book a free call. https://ift.tt/R4sx9bi
✅ Important Links
Google Ads Campaign Types Explained — Which One Is Right for Your Business?
Not all Google Ads are the same — and choosing the wrong campaign type means paying for the wrong results. In this video I break down every major Google Ads campaign type in plain English so you know exactly what each one does, where it shows up, and when to use it.
We cover:
Search Ads — text ads that show when someone is actively searching
Local Services Ads — the Google Guaranteed listings that appear above everything
Display Ads — image ads that follow people across the web
Remarketing Ads — how to bring back visitors who left your site without calling
YouTube Ads — video ads that build trust and keep you top of mind
Performance Max — Google’s AI-powered campaign that runs across all platforms
The right combination depends on your goals, your audience, and your budget. I’ll help you figure out where to start and what to layer in as you grow.
Want me to look at your Google Ads account? Schedule a free call below. https://ift.tt/U0YLlFy
✅ Important Links
๐ Struggling with Google Ads or not sure where to start? Subscribe for weekly tips on PPC, lead generation, and making Google actually work for your business.
You Need a Google Audit If You Are Lost When it comes to Google
If you’ve heard me mention my Google Audit in other videos and wondered what that actually means, this is the breakdown. I walk through exactly what I look at — your Google Ads account, Google Business Profile, Google Analytics, website, and competitors — and what you get at the end: a detailed report, a 45-minute call, and 30 days of follow-up support. This video is for anyone who’s not sure if their marketing is working and wants an expert to tell them the truth about where things stand.
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
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What’s included in my Google Audit? In this video, I walk through exactly what I look at, what you get, and who it’s for. If you’re wondering whether your Google marketing is working, this is where to start.
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
=================================
๐ Related Phrases:
google ads audit, google marketing audit, google business profile audit, ppc audit, marketing audit, google ads review, is my google ads working, google ads analysis, digital marketing audit, google ads help, google ads consultant, google ads expert, home service marketing audit, google ads checkup, google ads evaluation
