Where Is My Google Ads Budget Actually Going? How to Find Out and Stop the Waste If you’ve been…

Where Is My Google Ads Budget Actually Going? How to Find Out and Stop the Waste

If you’ve been running Google Ads for 30 days or more and you haven’t checked your Search Terms Report, you are almost certainly paying for clicks you don’t want. In this video I show you exactly how to find it, how to read it, and how to use it to cut waste and get better results.

In this video we cover:
✓ What the Search Terms Report is and where to find it inside Google Ads
✓ How to read the report to identify which searches are triggering your ads
✓ How to add high-performing search terms as new keywords to your campaign
✓ How to add irrelevant searches as negative keywords so you stop paying for them
✓ Why you should create a negative keyword list at the account level — not just the campaign level
✓ The most common negative keywords every home service business should add immediately
✓ Why your own business name should be on your negative keyword list

Checking your Search Terms Report once a month is one of the simplest and most impactful things you can do to improve your Google Ads performance. This video shows you exactly how to do it.

Want me to review your Search Terms Report and negative keyword list? Book a free call. https://ift.tt/Z1SEBiO

✅ Important Links to Follow
- Google Audit: https://ift.tt/lNGCrHg
- Google Ads Management: https://ift.tt/aftqi3b
- SEO Website Update: https://ift.tt/7et9Axn
- Visit for digital resources: https://ift.tt/6zMRKme
- Join a free community: https://ift.tt/qvgiIeF

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=================================

✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!

For Business inquiries, please use the contact information below:

📩 Email: welcome@kaeraemarketing.com

🔔 Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach!
https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1

=================================

Hashtags:
#NegativeKeywords #SearchTermsReport #GoogleAdsTutorial #GoogleAdsForSmallBusiness #StopWastingMoneyOnAds #GoogleAdsOptimization #PPCOptimization #NegativeKeywordList #GoogleAdsTips #HomeServiceMarketing #PlumberMarketing #HVACMarketing #SmallBusinessMarketing #GoogleAds #KaeRaeMarketing #DigitalMarketing #LeadGeneration #CostPerClick

via Kelsey Flannery (KaeRae Marketing)
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May 7, 2026 at 04:30AM

from Kelsey Flannery (KaeRae Marketing)
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Why Are My Google Ads Showing Up for the Wrong Searches? (It’s Your Match Types) Choosing the wrong…

Why Are My Google Ads Showing Up for the Wrong Searches? (It’s Your Match Types)

Choosing the wrong keyword match type in Google Ads is one of the fastest ways to burn through your budget. In this video I break down all three match types in plain English so you know exactly which one to use, when to use it, and which one Google pushes that you should almost always avoid.

We cover:
✓ Broad match — why Google recommends it and why that should make you suspicious
✓ Phrase match — the most practical match type for most small business campaigns and when to use it
✓ Exact match — when you’ve found your best keywords and want to protect every dollar
✓ Why using broad match for home service businesses is almost always a waste of money
✓ Real examples using plumbing keywords to show the difference between all three

The right match type means the difference between your ad showing up for “emergency plumber Rochester” and showing up for “how to become a plumber.” One of those is a customer. One of those is wasted spend.

Not sure if your match types are set up correctly? Book a free audit call. https://ift.tt/STOsbkG

✅ Important Links to Follow
- Google Audit: https://ift.tt/59JsUwu
- Google Ads Management: https://ift.tt/kSdqoOn
- SEO Website Update: https://ift.tt/uPLf05d
- Visit for digital resources: https://ift.tt/pt5f4Ck
- Join a free community: https://ift.tt/K0GCnVf

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📩 For business inquiries: welcome@kaeraemarketing.com

=============================

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=================================

✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!

For Business inquiries, please use the contact information below:

📩 Email: welcome@kaeraemarketing.com

🔔 Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach!
https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1

=================================

Hashtags:
#GoogleAdsMatchTypes #BroadMatch #PhraseMatch #ExactMatch #GoogleAdsTutorial #GoogleAdsKeywords #KeywordMatchTypes #GoogleAdsForSmallBusiness #HomeServiceMarketing #PlumberMarketing #HVACMarketing #PPCAdvertising #GoogleAdsTips #StopWastingMoneyOnAds #SmallBusinessMarketing #KaeRaeMarketing #DigitalMarketing #LeadGeneration

via Kelsey Flannery (KaeRae Marketing)
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May 5, 2026 at 02:30AM

from Kelsey Flannery (KaeRae Marketing)
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Keyword Planner: How Popular are Your Keywords Hashtags: #GoogleKeywordPlanner #KeywordPlanner…

Keyword Planner: How Popular are Your Keywords

Hashtags:
#GoogleKeywordPlanner #KeywordPlanner #GoogleAdsTutorial #GoogleAdsKeywords #KeywordResearch #HowToUseKeywordPlanner #GoogleAdsBudget #CostPerClick #GoogleAdsForSmallBusiness #HomeServiceMarketing #PlumberMarketing #HVACMarketing #LocalKeywords #PPCAdvertising #GoogleAdsStrategy #SmallBusinessMarketing #KaeRaeMarketing #LeadGeneration #DigitalMarketing

via Kelsey Flannery (KaeRae Marketing)
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May 1, 2026 at 11:15PM

from Kelsey Flannery (KaeRae Marketing)
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How Do I Know What Keywords to Use? (Here’s Exactly How to Find Out) You don’t need to guess which…

How Do I Know What Keywords to Use? (Here’s Exactly How to Find Out)

You don’t need to guess which keywords to target. Google gives you the tools to find exactly what your customers are searching for — and in this video I show you how to use them step by step.

In this video I walk you through:
✓ How to use Google Search autosuggest to find real keyword ideas instantly
✓ How to use the People Also Ask section to find question-based keywords your customers are typing
✓ How to set up and use the Google Ads Keyword Planner to find local search volume and cost per click data
✓ How to use your geographic targeting so you’re only seeing data that matters for your service area
✓ How to read the keyword data — average monthly searches, competition level, and bid ranges
✓ How to decide which keywords are worth targeting and which ones to skip

If you’re running Google Ads or planning to start, knowing your average cost per click before you spend a dollar is essential. This video shows you exactly how to find that number for your area and your industry.

Want help figuring out which keywords are right for your business? Book a free call. https://ift.tt/dJyCU0X

✅ Important Links to Follow
- Google Audit: https://ift.tt/n9SUoJK
- Google Ads Management: https://ift.tt/Y7oI2yc
- SEO Website Update: https://ift.tt/Tnqv1gH
- Visit for digital resources: https://ift.tt/l8INVvO
- Join a free community: https://ift.tt/FCD7JM9

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🔗 Stay Connected With Me.
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📩 For business inquiries: welcome@kaeraemarketing.com

=============================

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=================================

✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!

For Business inquiries, please use the contact information below:

📩 Email: welcome@kaeraemarketing.com

🔔 Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach!
https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1

=================================

Hashtags:
#KeywordResearch #GoogleKeywordPlanner #KeywordPlanner #GoogleAdsKeywords #GoogleAdsTutorial #KeywordResearchTool #CostPerClick #PPCKeywords #GoogleAdsForSmallBusiness #HomeServiceMarketing #PlumberMarketing #LocalKeywords #LongTailKeywords #GoogleAdsBudget #DigitalMarketing #KaeRaeMarketing #SmallBusinessMarketing #LeadGeneration

via Kelsey Flannery (KaeRae Marketing)
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April 29, 2026 at 07:30PM

from Kelsey Flannery (KaeRae Marketing)
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What Are Keywords? A Plain English Explanation for Business Owners Not sure what keywords to use…

What Are Keywords? A Plain English Explanation for Business Owners

Not sure what keywords to use for your business? You’re not alone. In this video I break down the different types of keywords every business should know — and how to start building a keyword list that actually brings in the right customers.

We cover:
Industry keywords — the language you already speak every day
Customer keywords — what your customers are actually saying when they call or message you
Question keywords — how answering the right questions builds Google trust and ranks your site
Outside the box keywords — how to reach customers before they even know they need you
Misspelling keywords — the low-hanging fruit most businesses completely ignore

Keywords are the foundation of everything you do online — your website, your Google Ads, your Google Business Profile, your blog posts, and even your social media hashtags. If Google doesn’t see your keywords, it can’t show you to the right people.

Have questions about which keywords are right for your business? Book a free call below. https://ift.tt/6NCFn4E

✅ Important Links to Follow
- Google Audit: https://ift.tt/WOP9kgx
- Google Ads Management: https://ift.tt/rJcmSiW
- SEO Website Update: https://ift.tt/3NeaBym
- Visit for digital resources: https://ift.tt/4m2cCde
- Join a free community: https://ift.tt/sIQcx2R

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🔗 Stay Connected With Me.
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Website: https://ift.tt/1B98hTf

📩 For business inquiries: welcome@kaeraemarketing.com

=============================

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=================================

✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!

For Business inquiries, please use the contact information below:

📩 Email: welcome@kaeraemarketing.com

🔔 Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach!
https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1

=================================

Hashtags:
#Keywords #KeywordResearch #GoogleKeywords #SEOKeywords #GoogleAdsKeywords #WhatAreKeywords #KeywordStrategy #SmallBusinessSEO #HomeServiceMarketing #PlumberMarketing #HVACMarketing #GoogleAds #SEOForSmallBusiness #LocalSEO #DigitalMarketing #KaeRaeMarketing #GoogleAdsTips #LeadGeneration

via Kelsey Flannery (KaeRae Marketing)
https://www.youtube.com/channel/UCji8NuY6sx7RVYD85k_XJlQ
April 27, 2026 at 05:00PM

from Kelsey Flannery (KaeRae Marketing)
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Every Type of Google Ad Explained (Stop Guessing Which One to Use) If you’ve ever opened Google Ads…

Every Type of Google Ad Explained (Stop Guessing Which One to Use)

If you’ve ever opened Google Ads and had no idea which campaign type to pick — this video is for you. I’ve managed Google Ads for home service businesses for over 10 years and I see this confusion every single time. Today I’m walking you through all six major ad types so you can stop guessing and start spending smarter.
Here’s what we cover:

Search Ads — the highest-intent ads on Google, shown when someone is actively looking for you
Local Services Ads — sit above everything on the page, pay per lead, and come with the Google Guaranteed badge
Display Ads — image ads shown across websites and apps to build awareness
Remarketing Ads — target people who already visited your site but didn’t call or book
YouTube Ads — video ads that keep your business top of mind while people are watching
Performance Max — one campaign that runs everywhere, powered by Google’s AI

There’s no single right answer for every business. The best strategy combines the right types based on where your customers are, what stage they’re at, and what your budget allows. I’ll break it all down.
Ready to know exactly what’s working in your account? Book a free call.
https://ift.tt/R4sx9bi
✅ Important Links

Google Audit: https://ift.tt/ItFZXOJ
Google Ads Management: https://ift.tt/8rclZ27
SEO Website Update: https://ift.tt/qc8oJNx
Digital Resources: https://ift.tt/aBjI2v8
Free Community: https://ift.tt/EUv5r9Z

🔔 New videos every week — subscribe so you don’t miss them
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📩 Business inquiries: welcome@kaeraemarketing.com
=============================
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=============================
✅ About Kelsey Flannery (KaeRae Marketing)
I’m Kelsey Flannery, a Google Ads expert and the owner of KaeRae Marketing, Inc. I specialize in helping home service businesses — plumbers, HVAC, electricians, roofers — get more leads from Google without wasting their budget. Certified in Google Ads since 2015. No agency spin. Just what actually works.

📩 Email: welcome@kaeraemarketing.com
🔔 Subscribe for plain-English Google marketing tips every week.
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=============================
#GoogleAds #GoogleAdsTutorial #TypesOfGoogleAds #GoogleAdsCampaignTypes #PerformanceMax #LocalServicesAds #RemarketingAds #DisplayAdvertising #YouTubeAds #PPCMarketing #GoogleAdsStrategy #SmallBusinessAdvertising #HomeServiceBusiness #PlumberMarketing #HVACMarketing #GoogleAdsCertified #OnlineAdvertising #KaeRaeMarketing #DigitalMarketing #LeadGenerationTips

via Kelsey Flannery (KaeRae Marketing)
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April 23, 2026 at 08:00PM

from Kelsey Flannery (KaeRae Marketing)
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Google Ads Campaign Types Explained — Which One Is Right for Your Business? Not all Google Ads are…

Google Ads Campaign Types Explained — Which One Is Right for Your Business?

Not all Google Ads are the same — and choosing the wrong campaign type means paying for the wrong results. In this video I break down every major Google Ads campaign type in plain English so you know exactly what each one does, where it shows up, and when to use it.
We cover:

Search Ads — text ads that show when someone is actively searching
Local Services Ads — the Google Guaranteed listings that appear above everything
Display Ads — image ads that follow people across the web
Remarketing Ads — how to bring back visitors who left your site without calling
YouTube Ads — video ads that build trust and keep you top of mind
Performance Max — Google’s AI-powered campaign that runs across all platforms

The right combination depends on your goals, your audience, and your budget. I’ll help you figure out where to start and what to layer in as you grow.
Want me to look at your Google Ads account? Schedule a free call below.
https://ift.tt/U0YLlFy
✅ Important Links

Google Audit: https://ift.tt/Wf128Zu
Google Ads Management: https://ift.tt/OCpXJ89
SEO Website Update: https://ift.tt/nvSjBkX
Digital Resources: https://ift.tt/AQo5wzJ
Free Community: https://ift.tt/XoDklOQ

🔔 Subscribe for weekly Google tips in plain English
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🔗 Stay Connected
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📩 Business inquiries: welcome@kaeraemarketing.com
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▶️ https://youtu.be/00tcBgRxjAI
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▶️ https://youtu.be/poLpFGWBvFM
▶️ https://youtu.be/E8mUUvMsUmU
▶️ https://youtu.be/d-o5pv-HDFw
▶️ https://youtu.be/NTdbrijJKyM
▶️ https://youtu.be/I5sxI9RaHXY
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✅ About Kelsey Flannery (KaeRae Marketing)
I’m Kelsey Flannery, a Google Ads expert helping small business owners — especially home service businesses — get real results from Google without the agency runaround. I’ve been Google Ads certified since 2015 and I break down everything in plain English: Google Ads, Local Services Ads, GA4, Google Business Profile, Search Console, and more.

📩 Email: welcome@kaeraemarketing.com

🔔 Struggling with Google Ads or not sure where to start? Subscribe for weekly tips on PPC, lead generation, and making Google actually work for your business.

https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
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#GoogleAds #GoogleAdsCampaigns #SearchAds #LocalServicesAds #DisplayAds #RemarketingAds #YouTubeAds #PerformanceMax #GoogleAdsForSmallBusiness #HomeServiceMarketing #PPCAdvertising #GoogleAdsTips #DigitalMarketing #SmallBusinessMarketing #LeadGeneration #GoogleAdsCertified #KaeRaeMarketing

via Kelsey Flannery (KaeRae Marketing)
https://www.youtube.com/channel/UCji8NuY6sx7RVYD85k_XJlQ
April 20, 2026 at 10:19PM

from Kelsey Flannery (KaeRae Marketing)
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