Your Google Business Profile Is NOT a Listing (Here’s What It Really Is)
That box that shows up when someone searches your name isn’t a phone book entry — it’s a live mini-website Google controls directly, and it often shows up before your actual site. Here’s why an outdated one is quietly costing you customers.
Want more like this, twice a week, straight to your inbox? Subscribe for free to 100 Google Secrets — one useful Google marketing tip, no jargon, delivered for a year. No pressure, ever. https://ift.tt/WiHhZp7
Google Bootcamp for Businesses | Google Business Profile, GA4, SEO & Google Ads
If you’re a plumber, HVAC company, electrician, roofer, or any home service business trying to figure out Google — this is for you.
This is the full recording of the KaeRae Education Google Bootcamp hosted in Rochester, NY in partnership with SCORE Rochester. In just over an hour, we cover the four Google tools that matter most to local home service businesses — in plain English, with real examples and zero jargon.
What’s covered: ✅ Google Business Profile — why it’s your most valuable free tool and what most business owners have never set up correctly ✅ Website & Google Analytics 4 — the 4 numbers that actually tell you if your website is working ✅ Keywords & SEO — what your competitors know that you don’t, and a realistic timeline for results ✅ Advertising on Google — how the auction works, why campaigns fail, and what a real budget looks like
๐ฅ Free resources from this video: → Download the workbook → Download the slides → Book a free Google Presence Audit https://ift.tt/ViNW3GR
About KaeRae Education KaeRae Education is the DIY Google marketing platform for home service business owners who want to understand their own marketing — without hiring an agency or pretending to be a marketer. Built by Kelsey Rae, Google Ads Certified since 2015 and founder of KaeRae Marketing. ๐ kaeraeEducation.com ๐ง welcome@kaeraemarketing.com
Topics covered: Google Business Profile optimization, Google Analytics 4 for beginners, local SEO for home service businesses, Google Ads for small business, keyword research, how to rank on Google Maps, GA4 tutorial, Google Ads auction explained, local search marketing, home service marketing
✅ About Kelsey Flannery (KaeRae Marketing). Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
Join the Office Hours for KaeRae Marketing, Every Month!
Sign up to get reminded to join the Free Office Hours, once a month. Get the answers to your Google questions from the expert. You will have an hour to bring your questions, frustrations, support requests, and quick analysis. https://ift.tt/7VxnrgK
✅ About Kelsey Flannery (KaeRae Marketing). Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
Where Is My Google Ads Budget Actually Going? How to Find Out and Stop the Waste
If you’ve been running Google Ads for 30 days or more and you haven’t checked your Search Terms Report, you are almost certainly paying for clicks you don’t want. In this video I show you exactly how to find it, how to read it, and how to use it to cut waste and get better results.
In this video we cover: ✓ What the Search Terms Report is and where to find it inside Google Ads ✓ How to read the report to identify which searches are triggering your ads ✓ How to add high-performing search terms as new keywords to your campaign ✓ How to add irrelevant searches as negative keywords so you stop paying for them ✓ Why you should create a negative keyword list at the account level — not just the campaign level ✓ The most common negative keywords every home service business should add immediately ✓ Why your own business name should be on your negative keyword list
Checking your Search Terms Report once a month is one of the simplest and most impactful things you can do to improve your Google Ads performance. This video shows you exactly how to do it.
Want me to review your Search Terms Report and negative keyword list? Book a free call. https://ift.tt/Z1SEBiO
✅ About Kelsey Flannery (KaeRae Marketing). Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
Why Are My Google Ads Showing Up for the Wrong Searches? (It’s Your Match Types)
Choosing the wrong keyword match type in Google Ads is one of the fastest ways to burn through your budget. In this video I break down all three match types in plain English so you know exactly which one to use, when to use it, and which one Google pushes that you should almost always avoid.
We cover: ✓ Broad match — why Google recommends it and why that should make you suspicious ✓ Phrase match — the most practical match type for most small business campaigns and when to use it ✓ Exact match — when you’ve found your best keywords and want to protect every dollar ✓ Why using broad match for home service businesses is almost always a waste of money ✓ Real examples using plumbing keywords to show the difference between all three
The right match type means the difference between your ad showing up for “emergency plumber Rochester” and showing up for “how to become a plumber.” One of those is a customer. One of those is wasted spend.
Not sure if your match types are set up correctly? Book a free audit call. https://ift.tt/STOsbkG
✅ About Kelsey Flannery (KaeRae Marketing). Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
How Do I Know What Keywords to Use? (Here’s Exactly How to Find Out)
You don’t need to guess which keywords to target. Google gives you the tools to find exactly what your customers are searching for — and in this video I show you how to use them step by step.
In this video I walk you through:
✓ How to use Google Search autosuggest to find real keyword ideas instantly
✓ How to use the People Also Ask section to find question-based keywords your customers are typing
✓ How to set up and use the Google Ads Keyword Planner to find local search volume and cost per click data
✓ How to use your geographic targeting so you’re only seeing data that matters for your service area
✓ How to read the keyword data — average monthly searches, competition level, and bid ranges
✓ How to decide which keywords are worth targeting and which ones to skip
If you’re running Google Ads or planning to start, knowing your average cost per click before you spend a dollar is essential. This video shows you exactly how to find that number for your area and your industry.
Want help figuring out which keywords are right for your business? Book a free call. https://ift.tt/dJyCU0X
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
