Google Ads Campaign Types Explained — Which One Is Right for Your Business?
Not all Google Ads are the same — and choosing the wrong campaign type means paying for the wrong results. In this video I break down every major Google Ads campaign type in plain English so you know exactly what each one does, where it shows up, and when to use it.
We cover:
Search Ads — text ads that show when someone is actively searching
Local Services Ads — the Google Guaranteed listings that appear above everything
Display Ads — image ads that follow people across the web
Remarketing Ads — how to bring back visitors who left your site without calling
YouTube Ads — video ads that build trust and keep you top of mind
Performance Max — Google’s AI-powered campaign that runs across all platforms
The right combination depends on your goals, your audience, and your budget. I’ll help you figure out where to start and what to layer in as you grow.
Want me to look at your Google Ads account? Schedule a free call below.
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✅ About Kelsey Flannery (KaeRae Marketing)
I’m Kelsey Flannery, a Google Ads expert helping small business owners — especially home service businesses — get real results from Google without the agency runaround. I’ve been Google Ads certified since 2015 and I break down everything in plain English: Google Ads, Local Services Ads, GA4, Google Business Profile, Search Console, and more.
📩 Email: welcome@kaeraemarketing.com
🔔 Struggling with Google Ads or not sure where to start? Subscribe for weekly tips on PPC, lead generation, and making Google actually work for your business.
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via Kelsey Flannery (KaeRae Marketing)
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April 20, 2026 at 10:19PM
from Kelsey Flannery (KaeRae Marketing)
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