Every Type of Google Ad Explained (Stop Guessing Which One to Use) If you’ve ever opened Google Ads…

Every Type of Google Ad Explained (Stop Guessing Which One to Use)

If you’ve ever opened Google Ads and had no idea which campaign type to pick — this video is for you. I’ve managed Google Ads for home service businesses for over 10 years and I see this confusion every single time. Today I’m walking you through all six major ad types so you can stop guessing and start spending smarter.
Here’s what we cover:

Search Ads — the highest-intent ads on Google, shown when someone is actively looking for you
Local Services Ads — sit above everything on the page, pay per lead, and come with the Google Guaranteed badge
Display Ads — image ads shown across websites and apps to build awareness
Remarketing Ads — target people who already visited your site but didn’t call or book
YouTube Ads — video ads that keep your business top of mind while people are watching
Performance Max — one campaign that runs everywhere, powered by Google’s AI

There’s no single right answer for every business. The best strategy combines the right types based on where your customers are, what stage they’re at, and what your budget allows. I’ll break it all down.
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✅ About Kelsey Flannery (KaeRae Marketing)
I’m Kelsey Flannery, a Google Ads expert and the owner of KaeRae Marketing, Inc. I specialize in helping home service businesses — plumbers, HVAC, electricians, roofers — get more leads from Google without wasting their budget. Certified in Google Ads since 2015. No agency spin. Just what actually works.

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via Kelsey Flannery (KaeRae Marketing)
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April 23, 2026 at 08:00PM

from Kelsey Flannery (KaeRae Marketing)
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