What is Broad Match, Phrase Match or Exact Match?
Broad match, phrase match, exact match — if these terms confuse you, you’re not alone. Match types control how closely someone’s search needs to match your keyword before Google shows your ad, and getting them wrong is one of the fastest ways to waste money. In this video, I explain all three match types in plain English with real examples so you can see exactly what each one does. I also tell you which ones to use (and which one to avoid) if you’re a home service business trying to get leads without burning through your budget.
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✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
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via Kelsey Flannery (KaeRae Marketing)
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March 25, 2026 at 06:00PM
from Kelsey Flannery (KaeRae Marketing)
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