The Attribution Model Disaster Go to GA4 Admin → Attribution Settings. Change from ‘Last Click’ to…

The Attribution Model Disaster

Go to GA4 Admin → Attribution Settings. Change from ‘Last Click’ to 'Data-Driven’ or 'Position-Based.’ This shows the FULL customer journey

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Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.

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🔎 Related Phrases:
Attribution Modeling, Customer Journey, Marketing Attribution, GA4 Settings

Hashtags:
#AttributionModeling #CustomerJourney #MarketingAttribution #GA4Settings

via Kelsey Flannery (KaeRae Marketing)
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June 26, 2025 at 05:45PM

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