Your website exists but Google has no idea. Just because it’s live doesn’t mean Google indexed it. If Google hasn’t crawled and indexed your pages, you’re invisible in search—party with no invitations. Search Console tells you exactly what Google thinks about your site. It’s free. Watch the clip and stop being invisible. ๐
You’re spending money on marketing but have literally zero idea if it’s working. That’s… not a strategy, that’s just hope with a budget. ๐๐ธ
Google Analytics 4 is sitting there with ALL the answers—which traffic sources actually convert, what pages make people bounce, where customers drop off before buying, what time of day your best leads come through—but you’re not looking at it because “it’s too complicated” or “I don’t have time for data.”
Breaking news: You’ve been staring at Google search results your whole life and have NO IDEA what you’re actually looking at. Let’s fix that right now. ๐ฅ
Everyone’s obsessed with “ranking #1 on Google” but do you even know where #1 IS anymore? Spoiler: it’s not where you think.
Know What Your Customers Actually Search on Google #shorts
You’re using the wrong words and it’s costing you customers every single day. ๐ธ
Real talk: You call your service “comprehensive wellness solutions” and wonder why nobody finds you. Meanwhile, people are Googling “how to lose weight fast” and finding your competitors who actually speak human.
Watch this clip from the Keyword Detective Mission to see exactly how to stop guessing and start knowing what your customers actually search for. ๐
Pop quiz: Do you actually know Google or are you just really good at nodding along when people say “SEO” and “conversion tracking”? ๐ค
This 5-question Knowledge Assessment will humble you real quick. And honestly? That’s exactly what you need. Because thinking you know something when you don’t is way more dangerous than knowing you don’t know it.
✅ About Kelsey Flannery (KaeRae Marketing).
Welcome! I’m Kelsey Flannery, also known as KaeRae, a Google Ads expert helping business owners navigate Google tools with ease. Through simple, informative videos, I provide guidance on Google Analytics, Google Ads, Google Business, Search Console, Tag Manager, YouTube Ads, Local Services Ads, Merchant Center, and more.
As the owner of KaeRae Marketing, Inc., I provide results-driven marketing for home service businesses and eCommerce. Certified in key Google tools, I specialize in lead generation, PPC advertising, and online growth strategies. Let’s maximize your business’s online reach and drive real results!
For Business inquiries, please use the contact information below:
๐ฉ Email: welcome@kaeraemarketing.com
๐ Struggling with Google Analytics, Ads, or SEO? Subscribe for expert tips, effective strategies, & the best tools on PPC, lead generation, and maximizing your online reach! https://www.youtube.com/@kaeraemarketing/?sub_confirmation=1
Create Your Local Customer Attraction Listing #shorts
Plot twist: You’re not struggling to get customers because your service isn’t good enough. You’re struggling because your Google Business Profile looks like you set it up in 2019 and ghosted it. ๐
Watch this workshop clip and fix your Google Business Profile TODAY. Your next customer is searching right now. Will they find you or your competitor? ๐ฏ
“You need SEO.” Okay cool, but what the hell IS it and why should I care? ๐ค
If you’ve been nodding along every time someone mentions SEO but secretly have no idea what they’re talking about, this is for you.
SEO = Search Engine Optimization
In actual English: It’s making sure Google understands what your business does so when people search for what you offer, YOU show up in the results instead of being invisible.
Here’s why you should care:
Imagine someone Googling “emergency plumber near me” at 2am with a burst pipe flooding their house. They’re not shopping around. They’re not reading reviews for 3 hours. They’re calling the FIRST plumber who shows up in search results.
If that’s you? You got a customer.
If that’s your competitor? They got your customer.
Let me show you why some businesses dominate local search while others are completely invisible—and it has nothing to do with luck. ๐ฏ
It’s your Google Business Profile. And Google is judging it HARD.
Here’s what most business owners don’t understand: Your Google Business Profile isn’t just a “listing” you set up once and forget. It’s a living, breathing trust signal that Google evaluates constantly to decide if you’re worthy of being shown to customers.
The businesses dominating local search aren’t necessarily better than you. They just optimized their Google Business Profile to build maximum trust with Google’s algorithm.
Google Roadmap Will Get You To The Top of Google Search #shorts
Let me tell you why most businesses fail at Google marketing: They don’t have a roadmap. ๐บ️
They try everything at once—SEO, Google Ads, content creation, social media, Analytics—get overwhelmed, and quit. Or they bounce between strategies every two weeks because they saw a new YouTube video promising “the secret.”
That’s not marketing. That’s expensive confusion.
The Google Roadmap fixes this.
It’s five sequential phases that build on each other so you’re never stuck wondering “what do I do next?”
๐ช๐ต๐ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฎ๐ป๐ธ๐ถ๐ป๐ด ๐ฟ๐ผ๐ฐ๐ธ๐ฒ๐ ๐ณ๐๐ฒ๐น:
๐๐ฆ๐ท๐ช๐ฆ๐ธ ๐๐ถ๐ข๐ฏ๐ต๐ช๐ต๐บ: More reviews = more trust signals. Business with 150 reviews beats business with 15 reviews, even if the 15-review business has a perfect 5.0 rating.
๐๐ฆ๐ท๐ช๐ฆ๐ธ ๐๐ฆ๐ค๐ฆ๐ฏ๐ค๐บ: Google prioritizes businesses with recent review activity. Getting 20 reviews in the last month signals you’re active and relevant RIGHT NOW. Having 100 reviews from 3 years ago signals you’re… stale.
๐๐ฆ๐บ๐ธ๐ฐ๐ณ๐ฅ๐ด ๐ช๐ฏ ๐๐ฆ๐ท๐ช๐ฆ๐ธ๐ด: When customers write “Joe’s Plumbing fixed our emergency leak fast!” that review contains ranking keywords. Google connects searches for “emergency plumber” to your business because customers used that language.
๐ ๐ฐ๐ถ๐ณ ๐๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ฆ ๐๐ข๐ต๐ฆ: When you respond to reviews (especially quickly), Google sees active management and customer engagement. It’s a ranking boost.
๐๐ต๐ข๐ณ ๐๐ข๐ต๐ช๐ฏ๐จ: Obviously matters for click-through. But here’s the thing—4.7 stars with 200 reviews outperforms 5.0 stars with 8 reviews every time. Volume + recency beats perfect score with low volume.
๐๐ฉ๐ฐ๐ต๐ฐ๐ด ๐ช๐ฏ ๐๐ฆ๐ท๐ช๐ฆ๐ธ๐ด: Reviews with customer photos get more engagement, signal authenticity, and give Google more content to associate with your business.
Get the Answers About Your Website from Google Search Console #shorts
Let me tell you about the free tool every website owner should be using but isn’t. ๐
Search Console. It’s Google’s report card for your website, and you’re probably ignoring it like it’s spam mail.
๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐:
Your website has problems. I promise you it does. Broken pages, indexing errors, mobile usability issues, slow loading speeds—something is costing you traffic and you have NO idea because you’re not checking Search Console.
Real example:
Business owner calls me panicking: “My traffic disappeared and I don’t know why!”
I open Search Console.
It shows 150+ pages with 404 errors (broken links) and another 80 pages Google can’t even crawl because the robots.txt file is blocking them.
Without Search Console? We’d spend WEEKS guessing. With it? Problem identified in 10 minutes, fixed in 2 days, traffic recovering within a week.
๐ช๐ต๐ฎ๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ผ๐ป๐๐ผ๐น๐ฒ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐ต๐ผ๐๐ ๐๐ผ๐:
๐ Search Performance - Which keywords bring you traffic (the ACTUAL search terms, not what you hoped)
๐ Impressions vs. Clicks - How often you show up in search vs. how often people click (big gap = bad titles/descriptions)
๐จ Coverage Errors - Broken pages, redirect chains, crawl issues killing your rankings
๐ฑ Mobile Usability - How your site performs on phones (where most searches happen)
๐ Backlinks - Who’s linking to your site (Google’s trust signals)
⚡ Core Web Vitals - Page speed and user experience metrics that impact rankings
๐ก️ Security Issues - Malware, hacked content, spam—Google alerts you here first
๐ง๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ:
People set up Search Console because someone told them to, then literally never look at it again. That’s like installing a smoke detector and never checking if the batteries work.
Let me guess: You’ve been “gonna learn Google marketing” for approximately 47 years but you keep putting it off because it feels too big and too complicated. ๐
Here’s your problem: You’re trying to master everything at once. SEO, Analytics, Ads, Business Profile, Search Console, keywords, conversion tracking, reporting… it’s like trying to drink from a fire hose while someone screams technical jargon at you.
The Google Confidence Checklist solves this.
Instead of “learn all of Google marketing” (impossible, overwhelming, makes you want to quit before you start), you get 23 specific tasks organized into 4 levels:
๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป ๐ฃ๐ต๐ฎ๐๐ฒ (4 tasks): Complete your Knowledge Assessment. Download the Tools Guide. Read Google vocab. Join the community. Done. You’re now more informed than 80% of business owners.
๐๐ผ๐ผ๐ด๐น๐ฒ ๐ก๐ฒ๐๐ฏ๐ถ๐ฒ ๐๐ฒ๐๐ฒ๐น (6 tasks): Create your keyword list. Set up Google Business Profile. Install Analytics. Connect Search Console. Organize your Gmail and Drive. Learn to read your Analytics. Boom. You’ve got real skills now.
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ผ๐ป๐ณ๐ถ๐ฑ๐ฒ๐ป๐ ๐๐ฒ๐๐ฒ๐น (6 tasks): Map your customer journey. Set up conversion tracking. Create your first landing page. Write SEO content. Upload your first business video. Set up Google Voice. You’re now implementing strategy, not just learning theory.
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐๐ฟ๐ ๐๐ฒ๐๐ฒ๐น (7 tasks): Master advanced keyword research. Optimize all your tools. Create custom Analytics dashboards. Launch your first Google Ads campaign. Conduct a complete marketing review. Help another community member. Celebrate your transformation.
That’s it. 23 tasks. Not 2,300. Just 23.
And here’s the beautiful part: Each task comes with an affirmation. Because you need to celebrate checking off “I installed Google Analytics” just as much as “I launched my first successful ad campaign.” Both represent you pushing beyond your comfort zone and building real capability.
